Cross Management was a COVID-19 project started in the January of 2021, the same day as a 3rd National lockdown was announced.

What started as just PR & social media for bands, has now become a fully functioning band management service. We have 3 PR workers, 2 social media guru's and 1 web design and booking specialist.

The debut band to join the Cross Management family was When They Riot, a three-piece from Leeds, UK.

Shortly after, Unwired Society (Hull) and Steve Hewitt (Edenbridge) completed a small roster for Cross Management. In addition to this trio of artists, we took on One Million Motors (Newcastle) for bookings and social media.

Fast forward to August and we acquired our first international artist, Sounds & Scenario's from Massachusetts, USA.

In 2022, Cross Management took on Swiss band Dirty Sound Magnet and booked a 13 date UK tour!